HP Latex Update: HP Latex 300 Series Release

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Meet the newest, 3rd generation printers in HP Latex technology that gives you an affordable solution and unmatched versatility for your current and future business goals. Now you can finish jobs immediately after printing across both indoor and outdoor applications, and always with the top quality and turnaround your customers demand.

Small and medium printing companies have long used traditional eco-solvent ink devices for outdoor print jobs, which lengthen turnaround times and limit application versatility. Powered by third-generation, water-based HP Latex ink technology, the HP Latex 300 Printer series helps low-volume customers efficiently handle more outdoor and indoor applications with improved durability and image quality.

"Small to medium printing companies face the challenge of simultaneously addressing more applications to reach more customers while reducing costs and fitting in smaller spaces," said Jeff de Kleijn, director and general manager, Graphics Solutions Business - Sign and Display, HP Asia Pacific and Japan. "Backed by proven HP Latex Technology, the new HP Latex 300 Printer series addresses these needs with durable quality and easy operation, helping customers break application boundaries and establish a competitive advantage."

New series accelerates transition from solvent to HP Latex
HP Latex Printing Technology has established a new large-format product category with more than 19,000 units installed worldwide(3) since its introduction in 2008. Offering a complete portfolio for the low-volume market, the new HP Latex 300 Printer series features a range of price points, sizes and production levels to serve customers from small sign shops to higher-volume printing companies.


 HP Latex 310  HP Latex 330  HP Latex 360
HP L310 

 HP L330

HP L360 


Helping customers transition more pages from solvent devices, HP 831 Latex Inks offer scratch resistance comparable to hard solvent inks(4) on PVC banners and vinyls, while the HP Latex Optimizer enables high quality at high speeds. Third-generation HP Latex inks also contribute to a healthier work environment (1) with odourless prints(5) that also come out completely dry, ready to finish and deliver.

  •  Designed for easy operation in small spaces, the entry-level, 54-inch HP Latex 310 Printer offers the benefits  of HP Latex in a compact model with front-media loading to maximise the production area. Optimised for the  HP Latex 310 and 330 Printers, the easy-to-use SAi FlexiPRINT HP Basic Edition Raster Image Processor (RIP)  software is bundled with these printers.(6)
  • The 64-inch HP Latex 330 Printer combines application versatility with affordability, handling larger, heavier rolls and printing up to 538 ft2/hr (50 m2/hr). 
  • The higher-volume, 64-inch HP Latex 360 Printer prints up to 978 ft2/hr (91 m2/hr) and increases application versatility with an ink collector for porous textiles.(7) The printer also features automatic front-to-back registration for printing double-sided banners.


"As a long-time solvent user, we recently began exploring HP Latex Technology to replace our outdated solvent device," said George Beitner, owner and founder, All Star Signs. "Since installing the HP Latex 360 Printer, not only are we able to print three times faster than with our solvent device, we also decreased project turnaround time from one to two days to 24 hours. This difference alone has dramatically impacted how we do business."

Pricing and Availability
The HP Latex 300 Printer series Printers are expected to be available in June 2014 with the following pricing:(12)
. HP Latex 360: $34,344 (inc. GST)
. HP Latex 330: $27,721 (inc. GST)
. HP Latex 310: $18,480 (inc. GST)

(1)Based on a comparison of HP Latex Ink technology to competitors with leading market share as of December, 2013 and analysis of published MSDS/SDSs and/or internal evaluation. Performance of specific attributes may vary by competitor and ink technology/formulation. Special ventilation equipment (air filtration) is not required to meet U.S. OSHA requirements. Special ventilation equipment installation is at the discretion of the customer-see the Site Preparation Guide for details. Customers should consult state and local requirements and regulations. HP Latex Inks were tested for Hazardous Air Pollutants, as defined in the Clean Air Act, per U.S. Environmental Protection Agency Method 311 (testing conducted in 2013) and none were detected. Nickel free demonstrated according to testing conducted for HP Latex Inks to achieve UL ECOLOGO® Certification. UL ECOLOGO® Certification to UL 2801 demonstrates that an ink meets a range of stringent criteria related to human health and environmental considerations (see ul.com/EL).
(2)Compared with large-format inkjet printers under $25,000 USD for graphic applications. Based on the fastest-rated colour speeds as published by manufacturers as of October 2013. Test methods vary.
(3)As reported by HP in Q1 FY2014.
(4)Estimates by HP Image Permanence Lab on a range of media. Scratch-resistance comparison based on testing HP Latex Inks and representative hard-solvent inks. Outdoor display permanence tested according to SAE J2527 using HP Latex Inks on a range of media, including HP media; in a vertical display orientation in simulated nominal outdoor display conditions for select high and low climates, including exposure to direct sunlight and water; performance may vary as environmental conditions change. Laminated display permanence using HP Clear Gloss Cast Overlaminate. Results may vary based on specific media performance.
(5)Some substrates may have inherent odour.
(6)The SAiFlexiPrint HP Premium Raster Image Processor (RIP) is included with the HP Latex 310 and 330 Printers. RIP sold separately for the HP Latex 360 Printer.
(7)Performance may vary depending on media-for more information, see www.hp.com/go/mediasolutionslocator . For best results, use textiles that do not stretch. The ink collector is required for porous textiles.
(8)The HP Designjet Z6600 and Z6800 Production Printers deliver 54 percent faster printing speeds than the HP Designjet Z6100 Printer (demonstrated by internal HP tests).
(9)Display permanence rating for interior displays/away from direct sunlight by HP Image Permanence Lab, and by Wilhelm Imaging Research, Inc. on a range of HP media. For more information, see www.hp.com/go/supplies/printpermanence .
(10)The HP Designjet Z6600 Production Printer uses 30 percent less ink than the HP Designjet Z6100 Printer (demonstrated by internal HP tests on glossy media in production mode).
(11)Embedded in this HP Designjet Printer is an i1 spectrophotometer from X-Rite. Close collaboration between HP and X-Rite helps ensure a reliable solution that's been thoroughly tested to meet customer demands for ease, quality, and
(12)Availability will be country dependent and subject to change.

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