Meet the newest, 3rd generation printers in HP Latex technology that gives you an affordable solution and unmatched versatility for your current and future business goals. Now you can finish jobs immediately after printing across both indoor and outdoor applications, and always with the top quality and turnaround your customers demand.
Small and medium printing companies have long used
traditional eco-solvent ink devices for outdoor print jobs, which
lengthen turnaround times and limit application versatility.
Powered by third-generation, water-based HP Latex ink technology,
the HP Latex 300 Printer series helps low-volume customers
efficiently handle more outdoor and indoor applications with
improved durability and image quality.
"Small to medium printing companies face the
challenge of simultaneously addressing more applications to reach
more customers while reducing costs and fitting in smaller spaces,"
said Jeff de Kleijn, director and general manager, Graphics
Solutions Business - Sign and Display, HP Asia Pacific and Japan.
"Backed by proven HP Latex Technology, the new HP Latex 300 Printer
series addresses these needs with durable quality and easy
operation, helping customers break application boundaries and
establish a competitive advantage."
New series accelerates transition from solvent to
HP Latex Printing Technology has established a new large-format
product category with more than 19,000 units installed
worldwide(3) since its introduction in
2008. Offering a complete portfolio for the low-volume market, the
new HP Latex 300 Printer series features a range of price points,
sizes and production levels to serve customers from small sign
shops to higher-volume printing companies.
CHOOSE THE BEST PRINTER FOR YOUR
Helping customers transition more pages from
solvent devices, HP 831 Latex Inks offer scratch resistance
comparable to hard solvent inks(4) on PVC banners
and vinyls, while the HP Latex Optimizer enables high quality at
high speeds. Third-generation HP Latex inks also contribute to a
healthier work environment (1) with odourless
prints(5) that also come out completely dry, ready
to finish and deliver.
- Designed for easy operation in small spaces, the
entry-level, 54-inch HP Latex 310 Printer offers the benefits
of HP Latex in a compact model with front-media loading to
maximise the production area. Optimised for the HP Latex 310
and 330 Printers, the easy-to-use SAi FlexiPRINT HP Basic Edition
Raster Image Processor (RIP) software is bundled with these
- The 64-inch HP Latex 330 Printer combines application
versatility with affordability, handling larger, heavier rolls and
printing up to 538 ft2/hr (50 m2/hr).
- The higher-volume, 64-inch HP Latex 360 Printer prints up to
978 ft2/hr (91 m2/hr) and increases application versatility with an
ink collector for porous textiles.(7) The printer
also features automatic front-to-back registration for printing
"As a long-time solvent user, we recently began
exploring HP Latex Technology to replace our outdated solvent
device," said George Beitner, owner and founder, All Star Signs.
"Since installing the HP Latex 360 Printer, not only are we able to
print three times faster than with our solvent device, we also
decreased project turnaround time from one to two days to 24 hours.
This difference alone has dramatically impacted how we do
The HP Latex 300 Printer series Printers are expected to be
available in June 2014 with the following
Latex 360: $34,344 (inc. GST)
Latex 330: $27,721 (inc. GST)
Latex 310: $18,480 (inc. GST)
(1)Based on a comparison of HP Latex Ink technology
to competitors with leading market share as of December, 2013 and
analysis of published MSDS/SDSs and/or internal evaluation.
Performance of specific attributes may vary by competitor and ink
technology/formulation. Special ventilation equipment (air
filtration) is not required to meet U.S. OSHA requirements. Special
ventilation equipment installation is at the discretion of the
customer-see the Site Preparation Guide for details. Customers
should consult state and local requirements and regulations. HP
Latex Inks were tested for Hazardous Air Pollutants, as defined in
the Clean Air Act, per U.S. Environmental Protection Agency Method
311 (testing conducted in 2013) and none were detected. Nickel free
demonstrated according to testing conducted for HP Latex Inks to
achieve UL ECOLOGO® Certification. UL ECOLOGO® Certification to UL
2801 demonstrates that an ink meets a range of stringent criteria
related to human health and environmental considerations (see
(2)Compared with large-format inkjet printers under $25,000
USD for graphic applications. Based on the fastest-rated colour
speeds as published by manufacturers as of October 2013. Test
(3)As reported by HP in Q1 FY2014.
(4)Estimates by HP Image Permanence Lab on a range of media.
Scratch-resistance comparison based on testing HP Latex Inks and
representative hard-solvent inks. Outdoor display permanence tested
according to SAE J2527 using HP Latex Inks on a range of media,
including HP media; in a vertical display orientation in simulated
nominal outdoor display conditions for select high and low
climates, including exposure to direct sunlight and water;
performance may vary as environmental conditions change. Laminated
display permanence using HP Clear Gloss Cast Overlaminate. Results
may vary based on specific media performance.
(5)Some substrates may have inherent odour.
(6)The SAiFlexiPrint HP Premium Raster Image Processor (RIP)
is included with the HP Latex 310 and 330 Printers. RIP sold
separately for the HP Latex 360 Printer.
(7)Performance may vary depending on media-for more
information, see www.hp.com/go/mediasolutionslocator
. For best results, use textiles that do not stretch. The ink
collector is required for porous textiles.
(8)The HP Designjet Z6600 and Z6800 Production Printers
deliver 54 percent faster printing speeds than the HP Designjet
Z6100 Printer (demonstrated by internal HP tests).
(9)Display permanence rating for interior displays/away from
direct sunlight by HP Image Permanence Lab, and by Wilhelm Imaging
Research, Inc. on a range of HP media. For more information,
(10)The HP Designjet Z6600 Production Printer uses 30
percent less ink than the HP Designjet Z6100 Printer (demonstrated
by internal HP tests on glossy media in production
(11)Embedded in this HP Designjet Printer is an i1
spectrophotometer from X-Rite. Close collaboration between HP and
X-Rite helps ensure a reliable solution that's been thoroughly
tested to meet customer demands for ease, quality, and
(12)Availability will be country dependent and subject to